CEO & General Counsel
Harley E. Rouda, Jr.

Vice President
Bill Evans

Chairman of the Board
Harley E. Rouda, Sr.

Vice Chairman of the Board
George Smith



President of HER Real Living Relocation
Geri Van Lent

Director of Marketing
Alexandrea Green

Human Resources Manager
Susie Selby

Executive Assistant
Pat Halverson-Eddy




CEO & General Counsel
Harley E. Rouda, Jr.
harley@RealLiving.com

Harley Rouda, Jr. Harley E. Rouda, Jr. is chief executive officer and managing partner of Real Living, the largest residential real estate firm in the Midwest and the fifth largest in the nation. Harley spearheaded the creation of Real Living in February 2002, by uniting two other regional players to form a national powerhouse. A real estate company focused on family, innovation and results - an agent-focused company that would lead the industry in marketing technology, training services and support.

Harley earned the Ernst & Young Entrepreneur of the Year award in June 2002, in recognition of his industry leadership, innovation and entrepreneurial spirit. And under Harley's direction, Real Living, Inc. was named (in its first year of operation) an Ohio 200 company by Ohio Business Magazine - a designation shared by the top 100 privately-held and top 100 publicly-held companies in the state.

Harley speaks frequently, nationwide on trends and changes affecting the real estate industry, and is extensively involved in various industry organizations. He also writes a weekly newspaper column and is often quoted in national trade publications and local business papers.

Before entering the real estate industry, Harley worked for the national law firm of Porter, Wright, Morris and Arthur, specializing in capital information, securities work, and intellectual property.

Harley serves or has served on the Board of Directors of numerous for-profit and not-for profit companies including Rocky Shoe and Boots (NASDAQ: RCKY), The Realty Alliance, Lenders National Mortgage and the Greater Columbus Chamber of Commerce. He also serves on the Legal Action Committee of the National Association of Realtors (NAR).

His participation in community organizations includes Columbus Theatrical Association; Upper Arlington Cultural Arts Commission; March of Dimes; Prevent Blindness; Mid-Ohio FoodBank; Columbus Area Leadership Program; Ballet Met; St. John's Church; Upper Arlington Civic Association; Southern Theatre Restoration; COSI (Center of Science and Industry); World of Children; The Fisher College/The Ohio State University; and Capital University Law School.

Harley resides in Upper Arlington, Ohio, with his wife Kaira and their children Trace, Avery, Shea and Dylan.




Vice President
Bill Evans
Bill.Evans@herrealtors.com


Bill Evans A longtime residential real estate professional, Bill Evans has overseen sales operations at HER Real Living since 1996. Under his leadership, the number of HER Real Living agents has grown to nearly 800.

Bill's strong recruiting skills and assistance in helping to develop and promote HER Real Living's agent-centric company philosophy, a business model where agents receive unparalleled services and support, have helped attract hundreds of real estate agents to join the HER Real Living team over the years.

Thank to Bill's adept ability to forecast agent trends and needs and respond to them, HER Real Living is an industry leader in providing the best technology, training, marketing support and other services for its agents.

Bill's hands-on management style and business savvy help them generate results, too. HER Real Living agents are among the most productive in the country, generating an average of 24 transaction sides annually, compared with a national average of 12.

Bill established himself as a residential real estate leader early on his career. While at Holzer Wollam (now King Thompson), he was named Rookie of the Year in 1988 and became a member of the company's Circle of Excellence the same year. During his tenure at RE/MAX, Evans was ranked as one of the Top 20 Agents for multiple years and also received several of the firm's top sales awards.

He has also been named to the Ohio Association of Realtors' President's Sales Club and the Columbus Board of Realtors' Million Dollar, Five Million Dollar and Ten Million Dollar clubs.

Highly involved in the profession, Bill has been a featured speaker at numerous industry events and served on a number of committees for the Columbus Board of Realtors and the Ohio Association of Realtors. Bill resides in Worthington, Ohio, with his wife Tammi and their four children.




Chairman of the Board
Harley E. Rouda, Sr.
HarleySr@herrealtors.com

Harley Rouda, Sr. Harley E. Rouda Sr. entered the real estate business in 1953 when he founded HER Realtors, one of the largest brokerages in Columbus, Ohio. Today he serves as co-chairman of the board of directors for Real Living and as chairman of the board for HER Real Living. Rouda is a nationally-renowned leader of the real estate industry, and has served in numerous leadership roles on the local, state and national level, including:
  • Past President of the National Association of REALTORS® (NAR) (1991)
  • Board of Directors and Executive Committee of NAR
  • Past President of Asian-Pacific/APREF Council Committee (International Real Estate) (1991)
  • Past President of the Ohio Association of REALTORS® (1986)
  • Past President of the Columbus Board of REALTORS® in 1969 and recipient of its "REALTOR® of the Year" award in 1975.
  • A member of the 1992 Board of Consultants to the city of Columbus for the Columbus Board of REALTORS®.
  • Past President of the Northwest Area Realty Association. ·
  • 1991 Honorary National President of Habitat International ·
  • Past Vice Chairman of The Realty Alliance ·
  • Being appointed by the Governor of Ohio to serve on the 1994 Committee on Funding the Housing Trust Fund. ·
  • Recipient of Lifetime Achievement Award from Fisher College of Business at Ohio State Unviersity. ·
  • Recipient of the W. Arthur Cullman 2000 Business Award from the Upper Arlington Chamber of Commerce.

Rouda is also a committed community leader. He helped start and served as the first president of the Upper Arlington Civitan Club, is past president of the Upper Arlington Civic Association and has served as co-chair of the COLUMBUS/AMERICA campaign of the Economic Development Council of the Columbus Area Chamber of Commerce. He was elected to the Board of Directors of the Columbus Area Chamber of Commerce in 1994, and in 1996 served as its Membership Chairman. Rouda was recently appointed to a second term on the Advisory Council to the President of The Ohio State University, representing OSU's Fisher College of Business. In recognition of his many civic and community accomplishments, Rouda has been recognized as:

  • Upper Arlington, Ohio Citizen of the Year ·
  • Building Industry Association of Central Ohio Outstanding Citizen of the Year ·
  • Laureate for the Central Ohio Business Hall of Fame ·
  • A Finalist for Entrepreneur of the Year in Central Ohio ·
  • First recipient of the Distinguished Entrepreneurial Lecturer Award from the Ohio State University Faculty Club ·
  • Recipient of the "THE" (The Highest Effort) Award from Sigma Alpha Epsilon Fraternity ·
  • Recipient of Medallion of Service from Omega Tau Rho ·
  • Grand Marshall of the Upper Arlington 4th of July Parade
He has also served on the development committee for First Community Church, the executive committee for the Columbus Chamber of Commerce and as chairman of the real estate division for United Way. Additionally, he served as chairman of the 25th Year OSU Alumni Reunion and as co-chairman of the Upper Arlington School Bond Levy, which at the time was the first local levy to be passed in 12 years. He has served as a member of the Fannie Mae National Advisory Council and as a Trustee of the Arthur James Cancer Hospital and Research Institute.

Rouda has been a teacher of GRI Real Estate courses and has been the guest lecturer at many state and local conventions and for various company employee relocation projects. He firmly believes that education is vital to the real estate profession and, toward that end, has established a scholarship fund at Ohio State University. Through his efforts, Central Ohio graduating seniors are awarded scholarships each year by HER Real Living.

Rouda and his wife, Marlese, are residents of Dublin, the parents of four children, and have eight grandchildren.




Vice Chairman of the Board
George Smith
George.Smith@herrealtors.com

George Smith George Smith serves as vice chairman of HER Real Living, and has a long history of participation with local, state and national real estate associations. Past activities and awards with the Columbus Board of Realtors (CBR) include:
  • President, 1993 ·
  • Columbus Realtor of the Year, 1994 ·
  • Chairman, R-PAC Committee, 1985 (record amount of money raised) ·
  • Chairman, Multiple Listing Committee, 1984 ·
  • Assistant executive officer, 1955-1972 ·
  • Active participant in forming and implementing the CBR Multiple Listing Service, 1957
For the Ohio Association of Realtors (OAR), George's contributions include serving as:
    ·
  • President, 2000 ·
  • Chairman, Research Advisory Committee, 2001 ·
  • Chairman (1995) and vice chairman (1993), Long Range Planning ·
  • Committee chairman, Image Campaign Committee, 1998 ·
  • Chairman (1986) and vice chairman (1985), Enlarged Legislation Committee ·
  • Chairman, "Ohio Realtor" Task Force committee, 1985-86 ·
  • Chairman, Legislative/Political Activity Task Force, 1989-90 ·
  • Chairman (1998) and member, Enlarged Education Committee (three years) ·
  • Chairman, Nominating Committee, 2002 ·
  • Chairman, Smart Growth Committee, 2001 ·
  • Director every year since 1985
In addition, George has taught many CBR and OAR continuing education courses.
For the National Association of Realtors (NAR), George has served as:
    ·
  • Regional vice president - Ohio, Michigan, 2002 ·
  • 2002 Federal Senate Coordinator (Sen. Mike DeWine), 2000-02 ·
  • Chairman, research committee, 2001 ·
  • Chairman (1998) and vice chairman (1997), Economics and Trends Forum ·
  • Chairman, Working Group to study Business Satellite Communication, 1993 ·
  • Chairman, Real Net Satellite Advisory Committee, 1994-96 ·
  • One of two "Outstanding Committee Chairmen of the Year," 1995 ·
  • Chairman (1995) and vice chairman (1994), Publications and Information Committee ·
  • Chairman (1991) and vice chairman (1990), Communications Committee ·
  • Director, three-year term beginning in 1986 ·
  • Panel moderator at conventions in Miami Beach, Chicago and Houston
In addition, he has been an "R Days" instructor for the Pennsylvania Association of Realtors. George is a life member of R-PAC for 22 years, holds CRB and GRI designations and is co-founder and president of Homegard of Ohio.

Community activities include:
    ·
  • Membership in the Rotary Club of Downtown Columbus ·
  • Vice chairman and director, Columbus Housing Partnership, 1993 ·
  • President (1981) and past director (10 years), Sertoma Club of Downtown Columbus ·
  • President (1970 and 1971), National Association of Hearing and Speech Agencies, Washington, D.C. ·
  • Director, Arthritis Foundation of Central Ohio, 2002 ·
  • Past director, Columbus Hearing and Speech Center, 10 years ·
  • Past director, Columbus Zoological Park Association, 12 years ·
  • Member, White House Commission on Children and Youth, 1970-80 ·
  • Northwest Christian Church
George is married to Debbie, and has three children, two stepchildren and five grandchildren.




President of HER Real Living Relocation
Geri Van Lent
Geri.VanLent@herrealtors.com

Geri Van Lent For more than 25 years, Geri Van Lent has led relocation services for HER Real Living, overseeing its growth to one of the leading relocation organizations in the industry.

Highlights of her career include a high rate of retention of existing clients, rapid addition of new clients over the years, and development of innovative strategies to generate increased revenue.

A leader in her industry, Geri is a co-founder and charter member of the Relocation Council of Central Ohio, now in its 15th year of successful operation. She served as the council's chairperson for two years. She also developed five three-hour relocation classes, which are approved for continuing education credit by the Ohio Real Estate Commission. She is a certified instructor and regularly teaches these classes.

Other industry affiliations include the Great Lakes Relocation Council (GLRC) and Employee Relocation Council (ERC), which awarded Geri its Meritorious Service Award in 1990, and the Relocation Director's Council (RDC). Geri, a Certified Relocation Professional (CRP), has served as a sponsor and speaker for the GLRC, served on the ERC's mobility committee and is on RDC's board.

In addition to her high-profile industry involvement, Geri is an active player in numerous community organizations. She is a member of the Downtown Rotary; Greater Columbus Chamber of Commerce; Industry and Technology Council of Central Ohio; and Greater Columbus Convention and Visitors Bureau.

She also is a member of the current class of Leadership Columbus and is a hospice volunteer for Riverside Methodist Hospital and Grant Medical Center.




Director of Marketing
Alexandrea Green
Alex.Green@herrealtors.com

Alex Green Overseeing marketing at HER Real Living is Alex Green, a key figure in the company's marketing initiatives for the past several years.

Alex is responsible for developing annual targeted marketing plans and budgets for HER Real Living to support the company's goals for growth, innovation and brand development.

Internally, her marketing responsibilities include the creation and implementation of employee- and associate-relation strategies to maintain strong effective communications. She also ensures that associates have the tools they need to meet the ever-demanding needs of their customers - home buyers and sellers.

On the external front, Alex utilizes her strong marketing background to uncover the optimum cross-promotional, interactive and other co-branding opportunities with companies and organizations, whose target audiences are consistent with those at HER Real Living.

Formerly a market manager and advertising manager at HER Real Living, Alex is a member of the Advertising Federation of Columbus, where she serves on the organization's Public Service committee and is an annual ADDY awards volunteer. She graduated from Otterbein College in 1998 with a bachelor's degree in speech communication and a minor in public relations.




Human Resources Manager
Susie Selby
Susie.Selby@herrealtors.com

Susie Selby As Human Resources Manager for HER Real Living, Susie Selby oversees staffing, employee relations, compensation and benefits, performance management and other human resources needs for the company.

She has formerly served as human resources and education manager for Fifth Third Bank in Columbus and Indiana, and sales manager for Limited Express, a division of The Limited Inc.

Active in the profession, Susie is a member of the Society for Human Resource Management (SHRM), American Society of Training and Development (ASTD), and the Human Resources Association of Central Ohio (HRACO), where she serves on the Student Services Committee. In this position, she selects scholarship recipients for HRACO and speaks to college students interested in human resources careers.

Professional designations include certification as a Professional in Human Resources (PHR) in 2001.

A graduate of Butler University, Susie also is an alumni representative of the Mortar Board Senior Honor Society National Council; a member of the Kappa Kappa Gamma Alumni Association; a member of the Center for New Directions' Personnel Committee; and a member of the National Association of Female Executives (NAFE).




Executive Assistant
Pat Halverson-Eddy
Pat.Halverson@RealLiving.com

Pat Halverson-Eddy A 30-year veteran of HER Real Living, Pat Halverson-Eddy serves as the executive assistant to Harley Rouda Sr., chairman of HER Real Living, and Sherry Chris, president of HER Real Living and Real Living Network Services.

Pat also is the corporate secretary for Real Living, Inc., parent company of HER Real Living.

Pat's breadth of industry knowledge and expertise is unmatched, having worked in the industry since 1959. In addition to HER Real Living, she has worked for the Ohio Real Estate Commission and the Columbus Board of Realtors (CBR).

The former treasurer of Centennial Kiwanis, Pat received the organization's Hixon Award in 2001. In 1998, she received the HER Humanitarian of the Year award. Community activities include serving as a volunteer for Riverside Methodist Hospital and its hospice program.